Make Money Online

Credit for the concept of the Pay Per Click model is generally given to Idealab and Goto.com founder, Bill Gross. In February 1998 Goto.com presented a pay per click search engine proof-of-concept to the TED conference in California. That time GOto.com was a 25-employee start up company, which is known as Overture, now a part of Yahoo!. That presentation and the events that followed created the PPC advertising system.

In December 1999 Google introduced search engine advertising, but until October 2000, the AdWords system was not introduced, allowing advertisers to create text ads for placement on the Google search engine. Yahoo! advertisements have been PPC-based since their introduction in 1998.